The prime minister Silvio Berlusconi became Italy testimonial spot Magic 2011, for the promotion of cultural tourism addressed to Italian citizens. Berlusconi, in clip of about 30 seconds, in half-length and urges his compatriots to live their holidays in Italy. The spot was presented today at a press conference at Palazzo Chigi by the Minister of Tourism, Michela Vittoria Brambilla, who also showed pictures of back stage and stressed the very low cost video, stating that the Premier lent his face, "free" (and God forbid well did you pay for!)
The next spot will be for the tourism bunga-bunga?
The spot is visible on http://www.italia.it/it/home.html
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